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MedSpa CEO Academy: 90-Day Business & Injectables Intensive
Module 1: Welcome to Your Aesthetic Journey
Introduction & Welcome
Weekly Office Hour Sessions
Meet Your Expert Program Director: Dr. Chakika Williams, DNP "Your Aesthetic Bestie" (7:19)
Overview of Program
Program's Expectations
Understanding the Confidence Gap Approach
Schedule & Tentative Calendar
Important Meeting Links & Need to Knows!!
In-Person Hands-On Training Schedule
Medspa CEO Aademy Accountability Workbook
Module 2: Mindset Readiness
Mindset Preparation (10:37)
Readiness Self-Evalutaion
Business Needs Assessment
Financial Readiness Assessment Quiz
Module 3: Proper Business Formation
Monday Mindset Momentum LIVE Session 4/14/2025 7pm CST w/ Empress Dr. Davis
Importance of Trademarking LIVE Session 4/17/2025 7pm CST w/ Guest Expert Esq Justin Brathwaite
Aesthetics and Wellness Industry Insights (2:54)
Types of Business Models (8:14)
LLC vs PLLC vs PC: Please help, which do I Choose? (6:15)
Medspa, Medispa, Medical Spa "Oh My" is there a difference? (6:07)
Medical vs Non-Medical Treatments (1:00)
Start Thinking about your Business Name and be prepared with it for Module 5 (3:34)
To Trademark or Not to Trademark: Does it Matter Right Now!!! (5:06)
Healthcare Law Attorney (2:32)
Meet the Expert: Dr. Kenisha Davis
Meet The Expert: Esq Justin Brathwaite
Module 4: Medical Directorship Pearls
Do I Have the Right Credentials to Own my Medspa? (3:48)
What is the difference between an RN and an APRN-FNP when it comes to Owning a Medspa? (1:47)
Restricted vs Reduced vs Full Practice Autority States: What does this mean for Me? (2:21)
Scope of Practice for APRNs vs RNs (3:09)
Roadmaps for RNs vs FNP/APRN (2:38)
What is this 49/51 Rule I keep Hearing about? (5:56)
What is the role of A Medical Director? (2:50)
Who can be my Medical Director and How do I find one? (2:30)
Ok, great! I found My MD, now how should I Pay them? (3:02)
Medical Director Agreement/Contract (1:22)
CPOM Act: Do this Apply to Me? (6:21)
MSO/MSA (15:44)
Module 5: The Essentials Set-up
Whats in a Name: " Your Business Name" (2:37)
Which Legal Entity Have you Chosen? Lets set it up (2:44)
How to Apply for Your EIN (2:45)
Website Domain Set-up (2:18)
Business Email Set up (1:48)
Business Contact info (2:43)
Business Bank Account (1:42)
Location, Location, Location: Start Looking (2:26)
Malpractice Insurance (3:02)
Module 6: The Dreadful "Business Plan" you didn't think I forgot!
You Still here? lol Good: The Business Plan (2:50)
Business Description (1:41)
Marketing Analysis & Blueprint (1:55)
Marketing & Sales Plan (1:42)
Comparative Analysis aka SWOT (1:07)
Management & Organization Description (1:54)
Products & Services Description (1:58)
Operating Plan (2:51)
Financial Projection & Needs (2:14)
Executive Summary (1:50)
Exhibits & Appendices (3:06)
Business Plan Cheat Sheet
Sample Business Plan
Monday Mindset Momentum LIVE Session 4/28/2025 7pm CST w/ Empress Dr. Davis
Moduel 7: The Importance of Knowing Your numbers
Why is Knowing my Numbers So important? (4:15)
Importance of Proper Bookkeeping from the Jump!! (4:32)
Most Common Financial Challenges (9:02)
How to Assess or Project your Business Health (3:30)
Financial Mistakes to Avoid (4:18)
How to Assess your Financials (2:57)
Pricing, Is there a magic Starting Point?
Now Lets Set Your Budget
Monday Mindset Momentum LIVE Session 5/13/2025 7pm CST w/ Empress Dr. Davis
Module 8: Business Credit
What is Business Credit? (4:04)
Benefits of Business Credit aka OPM (3:58)
Do I really Need it? (2:48)
Can I Set this up on My own? (4:04)
What information is needed to get started? (2:38)
What Accounts Should I open? (3:32)
How Can I Leveragre OPM (1:13)
Debunking the Credit Myths (1:17)
Reasons I may be Declined? (1:51)
Meet the Expert Patrice "Tricy" Williams
Importance of Understaning Business Credit LIVE Session 5/15/2025 7pm CST w/ Guest Expert Triciy Williams
Moduel 9: Branding & Marketing
Branding & Marketing: Building a Strong Brand Idenity (7:46)
Defining Your Target Audience & Avatar (6:51)
Social Media & Digital Presence (4:00)
Content Creation & Storytelling (3:47)
Paid Advertising & Lead Generation (6:16)
Reputation Management & Client Reviews (1:53)
Local Marketing & Community Engagment (4:03)
Tracking & Evaluating Marketing Performance (5:23)
Meet the Expert: Rachael Turner
Monday Mindset Momentum LIVE Session 5/27 /2025 7pm CST w/ Empress Dr. Davis
Importance of Marketing & Branding LIVE Session 5/29/2025 7pm CST w/ Guest Expert Rachael Turner
50 Prompts & Questions to Build an Email Marketing Strategy
100 Social Media Strategy Prompts
Module 10: What Services do I want to Offer:
Identifying High-ROI Services (4:08)
Medical vs. Aesthetic Services (1:48)
Creating Signature Services (2:46)
Pricing Services for Profitability (3:33)
Building a High-Converting Service Menu (3:23)
Adding Wellness Services (3:52)
Choosing the Right Equipment & Technology (5:10)
Module 11: Where & How Do I Order Supplies and Equpiment
Where and How to Set up accounts (10:21)
Vendors & Supplies
Equipment
Additional Resources
Monday Mindset Momentum LIVE Session 6/10/2025 7pm CST w/ Empress Dr. Davis
Module 12: OHHHHH, Systems & Automations
Systems & Automations (0:57)
Why Systems & Automations Matter (1:05)
Automating Appointment Scheduling (2:14)
CRM & Email Marketing Automation (1:18)
Payment Processing & Financial Automation (1:14)
SOPs & Workflow Automation (1:21)
Meet the Expert: Tyiasha Denise
Importance of Systems & Automations LIVE Session 6/16/2025 7pm CST w/ Guest Expert Tyiasha Denise
Module 13: Remember we want to Operate in Compliance, we Need SOPs!
Compliance & SOPs (5:53)
Understanding MedSpa Compliance (1:13)
Developing & Implementing SOPs (2:51)
Documentation & Record-Keeping (1:06)
Risk Management & Handling Complaints (2:32)
Ongoing Compliance & Legal Updates (1:23)
Monday Mindset Momentum LIVE Session 6/23/2025 7pm CST w/ Empress Dr. Davis
Module 14: Is it Time? Almost.... Let's Talk Proper Aesthetics Training
Injectable Training Readiness: Understanding the Role of Aesthetic Injectables (2:38)
The Science Behind Neurotoxins & Fillers (1:40)
Safe Injection Practices & Avoiding Complications (1:21)
The Art of Injecting – Enhancing Natural Beauty (1:13)
Certification, Hands-on Training & Next Steps (1:42)
Aesthetics Injector Confidence Gap: Neurotoxins 101 Didactic
Welcome to Aesthetics Amplified: Neurotoxins 101 Course & Overview (5:00)
Neurotoxins 101 Online Course Objectives
Join Our Private Facebook Group
Neurotoxins 101 Online Course Agenda
Skyrose RCS Medical Aesthetics Academy, LLC Disclaimer
CE Disclaimer
Lecture 1: Anatomy
Assessing Facial Anatomy (3:00)
Understanding Facial Anatomy (3:35)
Understanding Origination & Insertion of Muscles (9:46)
Lecture 2: The Muscles
Glabellar Complex: Procerus (4:40)
Orbicularis Oculi (4:53)
Frontalis (16:31)
Nasalis (1:31)
What AM I? (1:02)
Corrugator Supercillia, Depressor Supercilli (7:10)
Lesson 3: Etiology of the Aging Face
The ART of the Aging Face (2:36)
Factors Contributing to the Aging Face (4:22)
Glogau Wrinkle Scale (6:32)
Lesson 4: Assessment & Client Preparation
What is your Role? (3:17)
Client Assessment (3:02)
What to Include in Patient Education (3:56)
Neurotoxin Treatment Prep (4:37)
Lesson 5: Botulinum Toxin A
History of Botulinum Toxin A (5:08)
Pathophysiology (10:57)
Reconstitution, Handling, & Storage (24:52)
Product Ordering (3:49)
Supplies Needed (3:30)
Botulinum Toxin A Indications (2:32)
Botulinum Toxin A Contraindications (2:55)
Botulinum Treatment Areas & Techniques (21:33)
Botulinum Toxin A Post-Treatment Care (4:17)
Botulinum Toxin A Side Effects & Complications (8:54)
Botulinum Toxin A " In Case of Emergency" (5:22)
References (1:39)
Confidence Gap Approach: Dermal Fillers 101
Welcome to Aesthetics Amplified: Dermal Fillers 101 Course & Overview (5:19)
Dermal Fillers 101 Online Course Objectives
Dermal Fillers 101 Online Course Agenda
Skyrose RCS Medical Aesthetics Academy, LLC Disclaimer
Join Our Private Facebook Group
Lecture 1: Anatomy
Assessing Facial Anatomy (3:00)
Understanding Facial Anatomy (3:35)
Bones
Fat Pads
Facial Ligaments
Skin
Arteries & Veins
Lesson 3: Etiology of the Aging Face Review
The Aging Face Review (5:05)
Collagen Facts (2:05)
The Ogee Curve (3:29)
The Golden Ratio (6:08)
Lesson 4 : Assessment & Consultation
Consultation (6:17)
ABC's of Selecting Right Filler (5:17)
Appropriate Anesthesia (3:09)
Lesson 5: Types of Fillers
Why Injectable Fillers (1:54)
Temporary Fillers "Hyaluronic Acid" (5:34)
Semi-Permanent Fillers "Bio-Stimulators" (3:36)
Permanent Fillers (2:02)
Autologous Growth Factors (3:13)
Rheology Of Fillers (3:40)
Lesson 6: Hyaluronic Acid Fillers
What is HA? (3:03)
Lesson 7: Dermal Filler Indications
Where can I use HA? (3:34)
Lesson 8: Dermal Filler Contraindications
Absolute & Relative (4:35)
Side Effects (3:21)
Lesson 9: Injection Techniques
Treatment Techniques (5:56)
Are You TOO Deep? (2:24)
Methods Of Injecting (8:29)
Lip Enhancement (3:06)
Lesson 10: Dermal Filler Post-Care
What Now? (1:40)
After Care (2:48)
Bruising (1:03)
Lesson 11: Filler Emergency & Complications
Filler Complications (2:12)
Avoiding Filler Complications (1:30)
Hyaluronidase Use (4:48)
Hyaluronidase Protocol (5:58)
References (1:39)
Bonus Resources
Neurotoxin SOP
Neurotoxin Consent
Neurotoxin Pre/Post Care Instructions
Dermal Filler SOP
Dermal Filler Pre/Post Care Instructions
Dermal Filler Consent
Good Faith Exam Questionnaire
Medical Intake Form
New Client Skin Consult Form
Hylenex Consent
Vascular Occulsion Consent
Anatomy Worksheets
Bonus Bonus Gifts
Womanpreneur: Mindset for Success ebook
50 Tips for Using ChatGPT
Faceless Instagram Marketing
Canva Crash Course
101 Killer Content Ideas
Done for You 30 Researched Hashtags
DCAM 2.0 Time-Saving bible
ChatGPT Advanced Prompting Book
The Marketer's Bible to ChatGPT
200 Caption Starters by Niche
Instagram Influencer Marketing Guide
50 Reel Ideas
Injector Templates
Templates For Filler Posts
Get Holiday Ready Posts Xmas
50 Reels for Filler
Botox & Filler and More Posts
Neurotoxin Post Assessment
Post-Course Quiz
Dermal Fillers Post Assessment
New Lesson
Course Evaluation
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